Hisham Abou Laban

COO - Marketing and Overseas

Hisham Abou Laban is Taqeef’s COO – Marketing and Overseas, reporting to CEO Tariq Al Ghussein. Hisham leads all overseas operational activities in Iraq, Jordan, and Sudan as well as identifying investment and growth initiatives in these territories. He is also responsible for marketing and branding at Taqeef, and has driven the company’s recent corporate identity redesign.

Hisham first began working with Taqeef in 1997, spending three years as a Branch Manager in Dubai before returning to Egypt for four years to work in senior account management roles. On his return to the UAE in 2004 he re-joined Taqeef to head up sales and marketing for the Iraq operation, successfully driving the company’s impressive international expansion.

Hisham holds a Bachelor of Arts degree in Political Science from the American University in Cairo.