Taqeef today announces the launch of CoolCare – a 5 year protection plan that offers free parts and free labour on General and Midea residential AC units. CoolCare is supported by a six figure ‘Cool Creatures’ outdoor, print and radio advertising campaign which is running in Dubai, Abu Dhabi and the Northern Emirates throughout summer 2019.
CoolCare is the only AC warranty on the market in the region that’s comes free at the point of purchase and guarantees free parts and labour for 5 years. Taqeef CEO Tariq Al Ghussein explains:
We wanted to offer our customers total peace of mind when buying their AC. Our products from General and Midea are both best in class, and so we devised a warranty that was also best in class. CoolCare is backed by Taqeef’s award winning customer and technical service provision and so it’s a product that offers real added value to our customers.”