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“Taqeef has been defining the air conditioning market in the Middle East since our inception in 1972. Back then our focus was on finding the best technology to cope with our extreme climate, and in this regard not much has changed. We’re still relentless in our pursuit of the best and we’re privileged to remain the benchmark for excellence in a region where cooling is synonymous with quality of life”.

Tariq Al Ghussein | CEO Taqeef

Chairman's Message

We’ve always been driven by the desire to pioneer products that change the landscape as well as our everyday liv es. When we worked with our founding partner Fujitsu General to develop the world’s first cooling application for desert conditions, it was game changing. For our company, our clients and our industry. Indeed, this was to form the basis of our business blueprint, which remains true today. Partner with the best, employ the best and deliver the best.

Together we have come a very long way, and celebrated many milestones and successes.

However, as our organisation grows and our footprint expands we have to keep evolving; pushing boundaries and challenging expectations.

Customer-focused innovation remains our life-blood, and this is fed by our enduring partnerships with world-class brands. It’s because of such collaborations that we’ve been able to keep delivering the groundbreaking technologies needed to address the unique environmental challenges of our region.

Today, with the emergence of new air conditioning technologies and the increasing demand for energy efficient systems and services, the industry faces many challenges.

We are meeting these challenges head-on, investing and re-investing in research and development to ensure we drive the environmental agenda in the region.

We realise that with our success comes responsibility: to our clients, partners, people and environment. Taqeef’s commitment now, as always, is to build our business with inclusion and integrity, while enriching our communities and enhancing our competitiveness.

We are on an exciting journey, and together, I believe we pave the way for a better future for Taqeef, our clients and communities.


The Taqeef story is one of customer focussed innovation and groundbreaking industry firsts.

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Our Difference


Today, Taqeef services its growing customer base from our headquarters in Dubai and 13 state-of-the-art sales, distribution and service centres throughout the UAE, Jordan, and Iraq.

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World-class products deserve world-class customer support. So, we do everything necessary to make sure each Taqeef customer experience is a great one.

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We believe we should do all we can to protect the environment and give back to the communities which make our success possible. So, we do. And, we also encourage our employees to do this too.

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